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A Passover Haggadah, or הגדה של פסח, is a redesign of the traditional Jewish haggadah. A haggadah is essentially the guidebook to the Passover seder, with all the ritual aspects, the prayers, the story, and rabbinical dialogue that relates to the traditional meal. These books are often very dense, a little boring, and very text-heavy, with little to no imagery. I decided to make a haggadah that was a little shorter and a little more engaging. The text is in both English and Hebrew (or Aramaic in some places) to appeal to the more “traditional” crowd. The color palette is super bright and graphic, and the illustrations I created are geometric and quirky, all in attempt to make the book more fun and engaging for both children and adults.
Tyler School of Art
Art Direction: Paul Kepple