1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Strong Like Moses was a digital book produced for The Jewish Federation of Greater Philadelphia as a means of getting new leads for the e-news. We produced a set of parables based on Jewish fables to encapsulate the brand attributes of the Jewish Federation. Utilizing brand colors and the geometric style of the brand elements, I illustrated the stories as part of a series. Another parable that I illustrated is The Fox And The Flock.
The storybooks were promoted on social media and the following year, The Fox And The Flock was reconfigured for a small animation to be used for a holiday social media post.
The Jewish Federation of Greater Philadelphia
Art Direction: Rachel Calman, Amanda Perkins, Mark Berman