Anomaly Homes

Anomaly Homes aims to create beautiful and energy-efficient homes that inspire feelings of coherence, fascination, and hominess. The process started with a questionnaire where we captured points of inspiration to kick off a conversation to clarify the tone, personality, and direction of the brand. We uncovered a goal to design a logo that evoked contentment, awe, delight, and belonging in Anomaly Homes’ clients.

The logo had to make it clear that Anomaly Homes wasn’t a conventional home “flipper.” They bring an emphasis on details and a willingness to go further and find more creative and sustainable solutions than most customers are accustomed to during home renovations. They are—as the name suggests—fueled by breaking norms, and the logo is able to highlight the premium quality and creative personality of the brand.

Pixel Parlor
Art Direction: Grant Hurlbert